How Nuscle Clear Protein happened
Made with results in mind
Most protein powders are made by marketers — it was time for researchers to build one.
I'm Laurence, the founder of Nuscle. After a decade working in clinical fitness and studying clinical nutrition at masters level, I've seen what good nutrition does for us — and I know what supplements get wrong.
I looked for a long time. Almost 6 years in the end. I wanted to have something to recommend to those who struggled with the current options in clinic, and I wanted to make the switch to plant-based myself.
I still couldn't find one that I'd actually recommend. None of them tasted or performed better than whey.
No more compromise
With most protein if you want something, you usually give up another.
With Nuscle we wanted:
- Light texture and great taste
- No dairy hormones and saturated fat
- No plant protein heavy metals
- No aches or bloating
- Less powder needed
- Fast-digestion, and sustained amino release
- Full dosage, loads of EAAs and a complete profile
After working with amino acid researchers from the UK, we couldn't believe it hadn't been done before.
In the lab
So in 2024, with guidance from a university research team in the Netherlands, we set out to formulate one.
As a clinical physiologist, nutritionist, and life-time exercise fanatic, I knew amino acid science, and what the body needs to recover and rebuild. I'd studied it at postgraduate level. I'd applied it with real patients and participants.
This was my jam — and in 2026, after two years, we got there.
Nuscle started as a tool for professionals.
For patients and clients with swallowing issues, sensory undereating or digestive conditions. They require more efficient proteins to reduce effort, minimise gut issues and increase supplement consistency. Everyone seemed to like it, so we got excited.
